DSCMINTERNATIONAL
Commercial strategy & sales performance

From strategy to execution.

We help industrial, engineering and construction companies build stronger commercial strategies and higher-performing sales teams, turning ambitious growth plans into structured, measurable results.

20+years leading go-to-market
5countries of field leadership
Americasregional focus
Industrial
Engineering
Construction
What we do

Five levers to grow your commercial performance

Every engagement is built around where the real opportunity lies, and designed to deliver results your team can sustain.

01

Market Reach Strategy & Team Structure

Territory planning, market segmentation and target customer definition, so coverage is built around where the real opportunity lies.

02

Sales Manager Hiring & Onboarding

Identifying, evaluating and onboarding the right sales leadership talent, and setting them up to perform from day one.

03

Coach the Coach

Developing the coaching capability of sales managers, so strong leadership behaviors cascade through the whole team.

04

Sales Team Enablement & Coaching Programs

Practical, field-tested training programs that build technical and commercial skills where they matter most: in front of the customer.

05

KPI Definition & Performance Steering

Defining the right metrics and building the review cadence and governance that turn KPIs into real behavior change.

Our approach

Growth is repeatable when it rests on three things

We connect strategy to execution, so ambitious plans become structured, measurable results.

01

Clear strategy

Coverage, segmentation and targets aligned with where the market opportunity really is.

02

Capable people

The right sales leaders, coached to coach, and teams trained where it counts: in front of the customer.

03

Disciplined execution

Transparent KPIs, a steady review cadence and governance that turn plans into behavior change.

DSCM International logo
David BarbierFounder & CEO, Panama City
About the founder

Two decades of building sales organizations that deliver

DSCM International was founded by David Barbier, a marketing and sales leader with more than 20 years of hands-on experience at Hilti, a global leader in construction technology. Across his roles, he built regional go-to-market strategies and high-performing teams in multiple markets.

He connects strategy to execution: aligning coverage, campaigns and enablement, delivering practical training for technical sales managers and their teams, and steering performance through transparent KPIs and structured reviews.

Based in Panama City, he now puts that experience to work for companies building or scaling their commercial organization across the Americas.

FranceSwitzerlandCanadaUnited StatesPanama
  • Market Reach Strategy & Sales Management
  • Regional Go-To-Market & Cross-Border Leadership
  • Product, Services & Digital Marketing
  • Talent Management & Hiring
Let's talk

Building or scaling a commercial team in the Americas?

Tell us where you want to grow. We will show you how we can help you get there.